The brand identity hinges on two distinct character designs. I created the core avatars to give the channel a recognizable and personal face across all platforms. The first is an illustrated portrait of the streamer himself, while the second—and often more prominent—is a vibrant, stylized rendering of his cat. These dual representations provide a unique visual dynamic, allowing the brand to leverage both the streamer’s personality and the instant appeal of the channel’s feline mascot in profile pictures, alerts, and promotional art.

The primary logo design is a charming and bespoke badge that takes direct inspiration from the channel's personal touch: the streamer's cat. The concept was developed from a photograph of the pet playfully occupying a cardboard box, which I transformed into a clean, geometric-yet-illustrative mark. This final logo is highly versatile and instantly recognizable, perfectly capturing the fun, casual spirit of the "AnAverageChris" brand while ensuring legibility across small digital formats like stream watermarks and website favicons.

I developed a comprehensive suite of social media and stream assets to ensure a consistent and engaging experience across Twitch and other platforms. This deliverable included a custom stream banner, branded overlay elements, and a full collection of high-impact Twitch emotes and sub badges. These illustrated assets—which capture the streamer's range of emotions from "Battle Ready" to "Stressed"—are essential tools for community engagement, unifying the visual aesthetic and providing the audience with a unique, on-brand way to interact during every stream.