AnAverageChris
Stream Branding & Character Design Overhaul
This project was a complete brand identity and illustration package created for the Twitch streamer AnAverageChris. The goal was to establish a cohesive, recognizable, and highly engaging visual aesthetic that would resonate with his community across Twitch, Instagram, and other social channels.
I developed the entire visual world for the brand, beginning with character and mascot design. This involved creating two central avatars: one for Chris himself, and a secondary, high-impact mascot based on his beloved cat, which quickly became the true star. This feline inspiration was carried into the logo system, featuring a versatile, illustrative badge inspired by a photo of the cat playing in a box.
The branding extends deep into the community engagement tools with a full suite of custom Twitch emotes and sub badges. These illustrations capture the streamer's dynamic personality and range of emotions, from highly energetic reactions and game-ready poses to humorous takes on classic streaming tropes. The entire visual system is designed to be instantly recognizable, professional, and full of the unique charm that defines the AnAverageChris channel.
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The brand identity hinges on two distinct character designs. I created the core avatars to give the channel a recognizable and personal face across all platforms. The first is an illustrated portrait of the streamer himself, while the second—and often more prominent—is a vibrant, stylized rendering of his cat. These dual representations provide a unique visual dynamic, allowing the brand to leverage both the streamer’s personality and the instant appeal of the channel’s feline mascot in profile pictures, alerts, and promotional art.
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The primary logo design is a charming and bespoke badge that takes direct inspiration from the channel's personal touch: the streamer's cat. The concept was developed from a photograph of the pet playfully occupying a cardboard box, which I transformed into a clean, geometric-yet-illustrative mark. This final logo is highly versatile and instantly recognizable, perfectly capturing the fun, casual spirit of the "AnAverageChris" brand while ensuring legibility across small digital formats like stream watermarks and website favicons.
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I developed a comprehensive suite of social media and stream assets to ensure a consistent and engaging experience across Twitch and other platforms. This deliverable included a custom stream banner, branded overlay elements, and a full collection of high-impact Twitch emotes and sub badges. These illustrated assets—which capture the streamer's range of emotions from "Battle Ready" to "Stressed"—are essential tools for community engagement, unifying the visual aesthetic and providing the audience with a unique, on-brand way to interact during every stream.
