Torrey Pounce

Branding and Visual Identity (Print and Digital)

I developed the complete brand identity for Torrey Pounce Discs, an outdoor lifestyle brand targeting the nostalgic casual disc golf demographic. The project challenged me to merge playful character design with athletic energy, resulting in the main logo mark depicting the anthropomorphic cat making a precise 'pounce' throw against a nostalgic, coastal backdrop. Leveraging Photoshop, Illustrator, and Procreate, I defined the core mission, brand promise, and visual language, ensuring cohesiveness across high-margin launch concepts like enamel pins and a custom-stamped driver disc.